With consumers moving away from plastic for sustainability reasons, companies in the retail sector and other categories are switching to cardboard packaging to demonstrate environmental awareness – and maintain a ‘wow’ factor on store shelves. Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy.
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More than 20 years ago, the Valmorbida family started a coffee company with a single origin and a single goal: to supply Melbourne with premium, perfectly roasted coffee. From those modest beginnings, DC Coffee grew and grew. Today, you can find their coffee in cafes, Coles supermarkets, and in the homes of tasteful amateur baristas across Australia. As their proud packaging supplier, the Abbe team caught up with Rob to chat about the journey so far and how great packaging helps them to tell their brand story and communicate their values.
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Abbe's Sophisticated Packaging Solutions helps debt new skincare brand, ST.SAJ. Australia's newest skincare brand, ST.SAJ, made its debut in September 2024. ST.SAJ was established by the multifaceted entrepreneur, TV personality, author, and now skincare innovator, Emmylou MacCarthy. When ST.SAJ founder Emmylou MacCarthy sought a partner capable of elevating her brand and transforming her packaging concepts into reality, Abbe emerged as the natural choice. "Similar to ST.SAJ, Abbe represents Australian manufacturing excellence, emphasising quality and value," MacCarthy noted. "When consulting other Melbourne-based entrepreneurs about their preferred packaging collaborator, the answer was always Abbe."
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